T-Systems Logo

Polska

Twoje wyszukiwanie

Twoje wyszukiwanie

Rozwiązania i Rynki

Motionlogic

Motionlogic

Motionlogic

HAVE AN OVERVIEW OF IMPORTANT LOCATIONS
Motionlogic FactSheet
KNOW CUSTOMER ROUTES
Motionlogic uses anonymized mobile communications data to analyze public transport – in pedestrian zones, by road, or as local transport.The combination with socio-demographic data such as gender and age group,along with geographic information (e.g., the ZIP code or the weather) enables a large number of different uses.
EASY TO USE
A web-based dashboard gives you access to the information you need at all times. A minimalsetup time gives you access to your data after a very brief period. In the process, both the number of points of interest analyzed and the number of users can be scaled at any time.
A VERY WIDE VARIETY OF SCENARIOSFOR USE
In addition to the efficiency of externaladvertising, realestate locations can be evaluated and planned directly,without complex and expensive manualcounting. Evaluations of traffic volumes by road and rail can be performed without difficulty and at low cost, and ensure more effective traffic planning. Promptly detectingdangerous situations during mass events can avert disasters.
SIX REASONS FOR USING MOTIONLOGIC
The use of Motionlogic is worthwhile in many respects:
GET TO KNOW YOUR CUSTOMERS
CUSTOMER ANALYSIS MADE EASY
WiFi access points detect customerroutes on the premises, by recording smartphones and where they are in the building. This is performed purely on the basisof anonymized data andon a fully automated basis. Manualcounting can be omitted. The same applies to technologies such as cameras and light barriers.
RAPID IMPlEMENTATION
After installing WiFi access points, you will always have a complete overview of your sales area or the space to be analyzed. In certain cases it is evenpossible to use infrastructure that already exists. A web dash-board that can be used intuitively enables you to evaluate the relevantKPIs, such as the number of visitors or the conversion rate, at any time.
A VERY WIDE VARIETY OF SCENARIOSFOR USE
Not only routes, dwell time, and numbers of visitors can now be recorded automatically and very simply – you can also use this information to detect where shelves should be rearrangedand articles be swapped round, or where a billboard will achieve its maximum effect. Information about customer flows can also be used for planning personnelrequirements and optimizing opening hours.
YOUR ADDED VALUE
The use of Motionlogic is worthwhile in many respects:
DATA PROTECTION TAKEN SERIOUSLY
Motionlogic GmbH is a wholly-owned subsidiary of Deutsche Telekom, and as such complieswith the strict provisions of the German Federal DataProtection Act (Bundesdatenschutzgesetz – BDSG). Customer data used isalways anonymized using a certified procedure, so that nothing can be traced back to particular individuals, and the information remains within Telekom’s area of control at any time. Thusstorage that complies with data protectionprovisions is ensured at all times.
MORE INFORMATION: Motionlogic_FactSheet
© 2017 T-Systems International GmbH. All rights reserved.